Shopify store optimisation · Australia
I'm Indy. I fix and optimise Shopify stores for small Australian brands — so more of the people who find you actually buy. I started with my own.
You set your store up once — a default template, a few photos, whatever copy you had time for — and moved on to running the business. Fair enough.
But it's quietly costing you: pages that load slowly, a store Google and AI tools can't read properly, and product pages that make buying harder than it should be.
It's not broken. It's just never been refined.
A store Google and AI shopping tools can actually read.
Page titles, descriptions, image text and product info cleaned up, so search engines — and the AI tools more people now shop with — understand exactly what you sell. No ranking guarantees; nobody honest gives those.
Measured: Google's SEO score, before and after
Faster pages, fewer people leaving.
Unused apps and leftover code removed, images compressed, heavy scripts cut — so your store loads quickly on the phones most of your customers are using. I'll never add a paid app without asking.
Measured: load time, before and after
Product pages and menus that make buying easy.
Clear photos and options, delivery info where people look for it, menus built around how your customers actually shop — and anything that's broken, fixed.
Shown: before and after screenshots
A church and missionary dress shirt brand based in Australia. I built this brand, so I know what it's like to watch a store not convert with your own money in it.
Drag the handle to compare — the panel follows you down the page.
Mobile scores, measured in Google PageSpeed Insights.
Why 63? Shopify stores that run apps for reviews, email sign-ups and pop-ups usually score 50–70 on mobile. HAYDENSMITH CO. kept the apps it actually uses — I remove the ones you don't need, not the ones you do.
Different platform, same approach: fix what's actually costing bookings, not just what looks nice. Built a self-serve booking system from scratch for a local, home-based haircutting business — appointment types, available time slots, and automatic confirmations, so bookings happen without a single back-and-forth DM.
View the siteSend me your store URL. I'll go through it myself and send you a written scorecard within two days — no call required, no obligation. I'll score your store across speed, design, mobile experience, product pages, and search visibility, and show you exactly where you're losing sales.
Clear scope, timeline, and price. No surprises.
I make the changes, re-test everything, and hand over a written summary of what changed and why.
Small Australian brands running a Shopify store they set up themselves, or had set up cheaply, and haven't touched since. Usually one to three people, selling real products, more focused on the business than the website.
If you're an enterprise team with a dedicated developer, I'm not the right fit — and I'll tell you that on the audit rather than take the work.
No improvement, no final payment.
Founder rateFor my first 3 clients. From $650 after that.
What that covers: full store audit, homepage plus up to 5 product pages improved, speed optimisation, technical SEO setup, one round of revisions. Typically 7–10 days start to finish.
Bigger stores or extra pages get scoped and priced in the proposal — no surprises after you've paid.
50% deposit to begin, remaining 50% on handover. You keep full ownership and access throughout — I work in your store, on your terms.
If your technical SEO score hasn't measurably improved by handover — verified by Google's own tool, not mine — you don't pay the balance. And if your store already scores well there, I'll tell you at the audit. You'd be paying me to fix something that isn't broken.
Usually 7–10 days from deposit to handover. If your store needs more than that, I'll say so in the proposal before you pay anything.
No. You add me as a staff account in Shopify with only the permissions I need, and you remove that access whenever you like. Your store stays yours the whole way through.
Then you probably don't need me. If you want a second opinion, the audit is free either way — take the findings to them.
You get the store, plus a short written summary of what changed and why, so you or anyone else can pick it up later. No lock-in, no retainer, no ongoing fees.
Send me your store link and I'll audit it for free — a written scorecard within two days. No call, no pitch, just honest feedback on what's costing you sales.